Advertising a home for sale usually requires a well-planned strategy to ensure it is done right so that it can attract as many we buy houses companies, agencies and individuals as possible. But when strategizing on how to make this effective, it is also important to protect yourself from unintended misrepresentation. There are certain troublemakers you should always avoid when drafting an advertisement. All comparable words like entirely, fully, none, perfect, totally and completely should be avoided because they are naughty in all measures and do not leave room for errors, discrepancies and exceptions.
For example, saying “all tiled floors”, “totally renovated” and “completely remodeled” are simple phrases that lead to lawsuits if a homebuyer finds out an element that disproves the all-inclusive language. If this happens, it only means that your house is not what it should be as advertised. To sell my house fast through advertisements, consider avoiding the word custom-built. Putting this word to any advert simply suggests that you have built the house according to the specifications of the homebuyer. Custom-built is a word that only applies to made-to-order homes and not homes built through developer plans.
Fixed is also another word that should be avoided on these ads. When used in an advert, its purpose is to describe a corrective work that has been done for several years. The word fixed, therefore, leads homebuyers to wrongly believe a problem in the house was rectified permanently. For example, a leaky rook can never be said to be fixed. This is because leaky roofs sooner or later start leaking again and when this happens, the homebuyer will likely sue. Rather than suggesting that the leaky roof was fixed, consider saying that the roof was repaired. To sell my house fast, you need to be careful on what you tell buyers because today homebuyers are more sensitive to details than ever before.
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